ScopyMarket

“Thirsty consumers around the globe now enjoy Coca Cola Company products 1.7 billion times every single day about 19,400 beverages every second”. Coca-Cola went from a cocaine-infused elixir in 1886 to a ubiquitous sugary drink by 1929. Coca-Cola history began in 1886  when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola”. Coca-Cola is a beverage that people enjoy most of all but is not the only thing that made Coca-cola the world`s most valuable company. Coca-Cola used unique marketing strategies to achieve its goals. Let's become familiar with Coca-Cola's most important marketing strategies 1. It's ...

Color psychology to improve Marketing, Logos, and Signages “Mere color, unspoiled by meaning and unallied with definite form, can speak to the soul in a thousand different ways”-Oscar Wilde Which color do I need to use for my brand marketing? Whether You are designing Your company`s logos, signages, or another marketing materials, the color choice is the primary and important question that`s always running through your mind. Your brand`s color is a “face of Your brand”, and it comes as no surprise, that the external appearance is the first thing of you people see.  Firstly, People used to make an opinion about, or refer to you based on your appearance. So, Your brand`s external appearance should be in harmony with Your internal appearance, because it tells your customers about your product and service. Brand color send a vital message to your customers, whether you are selling a retail product or luxury product? This plays a critical role in being succeeded or fail...